ALS Ice Bucket Challenge, College Humor, WIRED Among Webby Award Winners

April 29, 2015 - als

KimKIceBucket

Today, a winners of a 19th annual Webby Awards were announced. Among a winners: Jimmy Fallon, Netflix, Grumpy Cat, Funny or Die, Kid President and Twitch.

Louis Rossetto and Jane Metcalfe won a lifetime feat endowment for starting WIRED magazine. Since it launched in 1993, WIRED has turn a announcement that “makes clarity of a transforming world,” according to a Webby’s. WIRED has turn an lawful repository that examines a intersection technology, culture, politics and a economy.

The repository itself has had a large impact on renouned culture, coining now commonly-used terms like longtail and crowdsourcing. Its repository are a collected story of a record industry, imprinting a arise of companies, entrepreneurs and trends.

Other special feat winners embody Tinder as Webby Breakout of a year, and a fundraising debate incited viral sensation, ALS Ice Bucket Challenge.

The New Yorker won a Webby for Best Editorial Writing, while Vice won a People’s Voice endowment in a same category. The runners-up enclosed Vanity Fair, The Guardian and WIRED.

Imgur, a Internet’s visible storytelling village perceived both a Webby and People’s Voice endowment for Best Social Media website. Honorable mentions went to MashStories, FutureLearn, Learnist, and Ello, a amicable network with a declaration declaring users not a product.

In a online video category, CollegeHumor won a Webby and People’s Voice endowment for Best Individual Performance with a “If Google Was a Guy Video.” Kid President won a Webby and People’s Voice endowment for Best Web Personality.

Mall of America won a Webby for it’s initial #Twizzard campaign, in that shoppers participated in a origination of an indoor snowstorm by regulating a hashtag. The outcome was a flurry of user-generated calm and #Twizzard became a trending subject in Minniapolis during Black Friday weekend.

Advertising Agency Leo Burnet won several awards including a Webby for Best Social Promotion with a #EsuranceSave30 campaign. While many companies paid large bucks to publicize during a 2014 Super Bowl, Esurance ran a ad in a initial mark after a diversion and motionless to give a income they saved to one fitness winner. Within a initial hour, #EsuranceSave30 was a tip trending subject on Twitter and a ad had some-more mentions than any other Super Bowl ad.

Check out a full list of winners in each difficulty here.

source ⦿ http://www.adweek.com/socialtimes/als-ice-bucket-challenge-college-humor-wired-among-webby-award-winners/619480

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