ALS Minnesota Board Member Reflects On Success Of ‘Ice Bucket Challenge’

September 15, 2014 - als

CBS Minnesota (con’t)

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MINNEAPOLIS (WCCO) — Dale Freking is a house member with a Minnesota, North Dakota and South Dakota section of a ALS Association. He told WCCO’s Roshini Rajkumar that it’s not always easy for nonprofits to lift money, so a Ice Bucket Challenge was huge for ALS.

“We have a series of events that we actively rivet in any year, 18 of them any year, though nothing compares to a Ice Bucket Challenge,” Freking said.

The inhabitant bill is about $28 million a year. The Ice Bucket Challenge lifted $112 million.

On a News and Views segment, amicable media consultant Lisa Grimm assimilated a review and pronounced it unequivocally held reason on Twitter and generally Facebook after radio horde Matt Lauer took partial in a challenge.

Ice Bucket Reaction

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Grimm says there have been 3 million videos uploaded.

She says there were 4 elements to this craze. One, it was organic. Two, there was a luminary component. Three, there was a clarity of village in it. And four, a attractiveness of holding partial in a challenge.

“It can’t simply be replicated,” she said.

Freking pronounced he remembered conference about it during a meeting.

“I suspicion that sounds great, though it was a few weeks after before we saw a charge of interest,” Freking said.

Freking wants to remind people they will be carrying another eventuality on Sept. 20 in St Paul. To find out more, click here.

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