This ‘Mannequin Challenge’ Video Highlights a Reality of Life With ALS

December 2, 2016 - als

All over a world, people have jumped on a trend of a “mannequin challenge” — a viral meme where people sojourn solidified in transformation like mannequins while a video is available — with several fun results. But in Belgium, one gift has used a thesis to make a critical indicate about a life-limiting disease.

The Belgian ALS League and group Publicis Brussels available a video in a standard “mannequin challenge” character — people sojourn solidified in poses in a laboratory while a lane “Black Beatles” by Sremmurd plays. However, during a finish of a film, a immature male pang from ALS (Amyotrophic Lateral Sclerosis) stays solidified in position while everybody else starts to pierce again, holding a pointer reading: “Every day is a Mannequin Challenge for ALS patients.”

It’s both a timely sign about a illness (which became most improved famous following a success of final year’s Ice Bucket Challenge) and a sobering sign that no matter how most fun it is to fake to be a mannequin, nobody wants to remove a nerves that control flesh movement.

source ⦿ http://creativity-online.com/work/belgian-als-league-neverending-mannequin-challenge/50118

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